Siemens Showroom

Where Light and Acoustics Become One

For the redesign of the 340 m² exhibition space at the BSH site in Löhne, a carefully conceived overall concept was developed, combining openness, functionality, and atmosphere. The goal was to make the innovation and quality of the showcased brands tangible through a sophisticated design environment.

Molto Luce, together with the designer Ben Elmecker, were responsible for the planning and implementation of an integrated lighting and acoustic solution. At the heart of the concept is a ceiling structure with dynamic wave geometry that visually floats within the space – delivering both acoustic effectiveness and a compelling design contrast to the structured exhibition layout. It forms the spatial backbone of a concept that places equal emphasis on communication, brand presence, and visitor comfort.

Despite complex architectural conditions – including a non-square room geometry – the concept was implemented with precision. The addition of a thoughtfully designed cafeteria completes the usage concept and enhances the homely character of the space.

The success of the execution is reflected in the positive feedback:

“The ceiling concept combines cutting-edge design and innovative lighting & acoustic solutions into a true highlight of our showroom, giving it an exceptionally high-quality character.” – Katja Wendel, Head of Marketing Siemens Home Appliances Central Europe

We are proud to contribute our expertise to the unique atmosphere of this showroom – harmoniously uniting design, sound, and light.

Here you can find the project report.