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New generation of reflectors
The square shape in a rotationally symmetrical reflector completely differentiates this reflector from existing market solutions. The cross facets produce perfect color mixing, brilliance, and an appealing cool and warm appearance. The light rays are reflected only once, resulting in an optimal LOR (Light Output Ratio).
STATUS QUO
Typically, merchandise is illuminated with round, rotationally symmetrical reflectors that create a focal point through reflected light. The light pattern is round and surrounded by a circular light halo caused by the direct light from the source.
Such product lighting creates a parabolic illumination on the wall behind it due to the angle of the reflectors. When multiple reflectors are arranged together, this results in a very uneven light pattern. Additionally, light that could be focused on the merchandise is lost to the surrounding area.
Another effect with many spotlights is increased glare experienced by customers from the side. This occurs because the light is only gradually defined, resulting in direct light that illuminates the shop's surroundings and causes glare.
There are already many solutions on the market to prevent light halos or to focus light specifically on the merchandise. However, lenses or hybrid optics (a combination of lens and reflector), for example, are often rotationally symmetrical and create a round or elliptical light pattern on the merchandise. As a result, dark spots can form in the corners when multiple spotlights are aligned, and the products are not evenly illuminated.
Light distribution
The light distribution results in an evenly illuminated square, with a linear drop-off at the edges to create a smooth transition. The new reflector fits into a rotationally symmetrical spotlight and can be easily replaced using an interchangeable system.
Light pattern at 0°
The reflector has the significant advantage of being versatile for various applications. In the 0° position, it creates a homogeneous square light pattern on the floor, which is perfect for aisle lighting, product displays, or bulk goods. The special shape also ensures optimal glare reduction, as the direct light from the source is reflected earlier compared to a round, rotationally symmetrical reflector.
Light pattern at 15°
The highlight of the square reflector becomes apparent when the spotlight is tilted approximately 15° towards the wall. The merchandise is illuminated evenly from top to bottom, with a maximum brightness exactly at eye level over a width of 2 meters. Additionally, the light pattern finishes straight at the upper edge. This is where the major differentiation from other reflectors lies, offering a wide range of unexpected possibilities."
Application possibilities
homogeneous light strip
By aligning multiple spotlights, the resulting light pattern forms a single homogeneous light band that extends along the entire length of the shelf, with a straight and smooth finish on the wall. The light pattern in the store now appears calm, and customers are not distracted by uneven parabolic patterns on the wall, allowing them to fully enjoy the shopping experience. The merchandise is no longer just highlighted in specific spots but is uniformly illuminated along its entire length and height, without disruptive dark spots. The light is directed exactly where it is needed – onto the product.
Cross aisles
Another advantage over rotationally symmetrical reflectors is evident in cross aisles. While standard reflectors can blind customers in the cross aisle or adjacent aisle with direct COB light, the geometrically optimized shape of the new reflector ensures that the light rays are redirected to the merchandise earlier, preventing glare from reaching the customer's eyes.
Signs & lettering
An additional application of the square reflector is the perfect illumination of signs or lettering. In most cases, these are not round but have a rectangular or square shape. Annoying light halos and bright spots in the center caused by rotationally symmetrical reflectors are now a thing of the past.